In addition to foundational upgrades required through our 8 Trust Indicators®, many news organizations make major improvements in transparency, audience development and revenue. For instance,
A large national online and print magazine (USA)
cleaned opinion out of news, walled off clickbait material and balanced the opinion section by adding a featured progressive contrast to a sharply conservative voice.
Texas Tribune (USA)
completely overhauled the public profiles of its entire team of 34 full-time reporters, allowing its readers to learn for themselves about specialist, local and demographic expertise that directly affects news quality. See here.
Introduced regular, consistent explanations in its key investigations about their methods, providing readers with valuable reassurance as to the validity of crucial details – see this study into active shooter training in the state.
A Gazeta (Brazil)
not only adopted strong new policies, but enhanced marketing initiatives focused on earning and retaining viewers’ trust, achieving a remarkable 243% increase in digital revenue from 2019 to 2022 and boosting their user base from 2.4 mm to 4 mm over two years.
La Nación (Argentina)
integrated an AI gender equity assessment and other new editorial tools into its publication system (CMS).
Hong Kong Free Press (Hong Kong)
promoted the Trust Indicators and their attributes vigorously and found that nearly a quarter of new donors contributed due to their ethics code. Internal systems are more rigorous and they find the Trust Mark provides some protection against government interference.
Euractiv (Belgium)
produced its first Diverse Staffing report for news users, a significant shift for a newsroom in Europe, where most news sites have yet to publicly address inclusion. See the report here.
El Tiempo (Colombia)
known for its investigative reporting, separated news from opinion more clearly, created corrections policies and developed comprehensive journalist pages.
Our many Latin American sites serve as important models for professional journalism as a fundamental instrument for democratic reinforcement across the region.